I design brands, digital products and design systems.
I connect visual craft with how things actually work.
Different formats. The same attention to content, navigation and every next step.
Separate the page into blocks. Each has its own purpose, connected by shared rules.
Headline, photograph and context form a single unit. Their proportions guide attention from a first glance to understanding the story.
From a news portal interface to a book you don’t want to put down. A selection of projects that show how I think.
Three distinct brands. One shared foundation.
DESIGN SYSTEMS / UX & UIRead the case studyA new name. A clear identity. From logo to website.
BRAND STRATEGY / IDENTITY / WEBRead the case studyThirteen books about the people who shaped Slovan’s history.
EDITORIAL / BOOK DESIGNRead the case studyA clearer route to mobile services.
WEB DESIGN / UX & UIRead the case studyFamiliar colours. Fresh brand energy.
VISUAL IDENTITY / E-COMMERCERead the case studyA brand that lives online and on the streets.
IDENTITY / CAMPAIGNS / WEBRead the case studyWebsite and UX/UI for an eye clinic network, with behavin.
Community platform: forums, blogs, galleries and social features.
Campaigns, website, mobile app and club communications.
Catalogues, advertising, posters and digital and print communications.
UX/UI for a shopping platform bringing together hundreds of online stores.
Logo and corporate identity.
Elections, weather, recipes and video. Specialised editorial products.
Design and typesetting for lifestyle and film magazines.
I don’t separate the brand from the website. Or the website from the person using it. Good design happens when those connections are considered.
Components, variables and rules that keep a product coherent. From Figma to a considered handoff to development.
Clear websites and apps. Information hierarchy, user journeys, responsive interfaces and the smaller interactions.
From a logo and visual language to consistent communication. An identity with character that works in practice.
Visual communication for digital, social and outdoor. Animation, editing and colour grading as part of a bigger story.
Typography, typesetting and images. Books, magazines and catalogues where every page has its place.
Less repetition, more room to design. Figma plugins, variables-to-CSS workflows and experiments with AI in my own work.
In a good system, colours, typography and components are connected. Change the brand or mode and the interface stays coherent. Try the principle.
One system for iDNES.cz, Lidovky.cz and Esprit.
DEMO / 01Different character. Same logic. Colours and typography change, the structure stays.
How I connect design to codeA simplified interactive illustration, not the live production design system.
I develop my own workflows through automation and AI. In practice: from Figma variables to developer-ready styles, and from empty templates to real content.
A verified Figma-to-CSS export for individual brands. It checks name collisions and unresolved values while preserving existing CSS.
A plugin for populating prepared Figma templates with real editorial content from RSS. It helps refine designs using real source material.
DESIGNER. STILL LEARNING.A Slovak living in Czechia. A designer who values context, good questions and attention to detail. I started in television graphics, then moved through branding, print and my own music publication to digital products and design systems.
I combine experience as lead designer and team leader at iDNES.cz with years of freelance work. I understand both teams and individual clients. I enjoy sharing knowledge, consulting and finding solutions that make sense visually and technically.
Understand first. Then design. Then follow through.
Slovak Television, then J.A.M. Film. News, sport and television shows.
Founder, editor-in-chief and writer. Albums, concerts and the visual world of music.
Freelance work across identities, websites, campaigns, books and magazines.
iDNES.cz / MAFRA. In-house work, including graphics team leadership, until March 2025. Since April, continuing externally on interfaces and the shared design system.
Connecting design experience with new tools and my own workflows.
